After the success of Crepeaway’s Valentine’s event, I’ve been asked back to take on a much more significant job. 

The task: to generate some users for a product of the business that has some great potential…can’t say much more than that at this point.

Also currently in the process of putting the finish touches on some deals to complete work for a few other area businesses. 

Check back in the future for more updates.

Businesses across the country are still in the process of determining exactly how they’re going to approach the Millennial generation - the generation which spans (according to most) those born between 1977 and 1994. In the last decade, demographic shifts in DC have seen an influx of individuals within this generation. Understanding how to reach them is vital to the success of DC businesses, so there are a few things you should take into account…

Read more

The final version of our advertisement designed for Crepeaway’s Valentine’s Day festivities!

This link is to a study that essentially says that self-professed wine enthusiasts were unable to determine the difference between expensive and cheap wine.

What does it mean?

For our purposes, it means that the experience a customer has often has little to do with the “actual” quality of the product. Yes, wine may been more complex than most products sold, but what this suggests (as does another recent study I am fervently searching for, where participants were given red wine and white wine died red and so called “enthusiasts” did not realize the white wine was actually white wine, not red) is that the customers experience is malleable and open to guidance.

While you may pride yourself on the quality of your product, your customers may not be able to truly deduce this (or care). If you are able to frame your product within a narrative consumers can understand, that can elevate a mundane transaction into a special one, you can do a lot more for your business.

Presentation is half the battle in looking to secure the business of urbanites. Your shaping of their experience should not end with the monetary transaction. You need your experience to remain with them and make it longed for.

People aren’t just buying a product. They’re buying an experience. They’re buying a point of conversation. They’re buying a leg-up in their social circle. They’re buying a memory. 

You’re more than what you sell. You’re a moment in someone’s life they won’t ever get back. You can make it special. If you do you can rest assured that that memory will become memories. And your business an important part in the lives of your customers. You can be that business.

You will be because of your product. Because what makes you unique. But a thorough marketing strategy and proper brand positioning can go a long way in differentiating you from the rest. 

You can be a memory maker. MarketingDC can help.

In comparing the difference between the diversity of businesses in cities and the suburbs of the United States, a good deal of what follows will appear obvious. Despite the tired “Wall Street” vs “Main Street” ideas about business, the markets for small businesses are thriving in cities, where influxes of young professionals have rewarded entrepreneurs willing to take a chance… 

Read more

Now that I’d be freelancing I needed to find some businesses to work with. The first I’ve pursued was Crepeaway, a DC and GW staple. I got in touch with owner, and all around good guy, Saad Jallad to see if he’d be interested in letting me develop some work for him. After some email exchanges with him I got an idea of how I could help them out…

Read more